Research Handbook on Digital Strategy

The state-of-the-art Research Handbook provides a comprehensive overview of the key strategic challenges that firms face in the digital era, including digital strategy, digitization, organizational architecture, data strategies, and competition and user engagement. It is an invaluable tool for students, scholars, executives, and consultants interested in understanding the state of the art of digital strategy.

Format: Hardback
Length: 428 pages
Publication date: 26 May 2023
Publisher: Edward Elgar Publishing Ltd

This cutting-edge Research Handbook provides a comprehensive exploration of the critical strategic challenges that firms encounter when navigating digital markets, platforms, and products and services. Spanning from traditional strategy dilemmas requiring innovative solutions to entirely novel issues emerging in the dynamic digital landscape, it offers a holistic perspective on the digital transformation process at firm, platform, market, and industry levels.

The Handbook brings together esteemed international experts in digital strategy, showcasing their insights and contributions. It delineates the major research threads that shape the digital transformation journey, encompassing fundamental concepts of digital strategy and digitization, the design of digital organizational architectures, the creation and capture of value through data-driven strategies, and the myriad challenges firms face in the digital era.

Chapters delve into the impact of Big Data analytics and artificial intelligence on management thinking and practice, the nature of digital competition and user engagement on social media platforms, and emerging issues and advancements in digital strategy research. By examining these topics, the Handbook provides a comprehensive assessment of the current state of digital strategy and offers valuable insights into how future digital strategy frameworks can be cultivated.

This timely Research Handbook serves as an invaluable resource for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of the interplay between digital strategy and traditional strategy frameworks is particularly valuable for executives, entrepreneurs, and consultants seeking to enhance their understanding of the evolving landscape of digital strategy.

In conclusion, this comprehensive Research Handbook offers a comprehensive and insightful examination of the strategic challenges and opportunities in the digital realm. By presenting a wealth of knowledge and expertise from leading scholars and practitioners, it empowers individuals and organizations to navigate the complexities of the digital landscape and thrive in the ever-evolving digital economy.

Dimension: 244 x 169 (mm)
ISBN-13: 9781800378896