Business Communication and Character

★★★★★ 4.3 118 reviews

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Management number 201819200 Release Date 2025/10/08 List Price $40.37 Model Number 201819200
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Effective communication conveys your character and helps you achieve personal and professional goals. This edition emphasizes character check, audience analysis, message and medium (CAM), and includes examples from real companies. MindTap digital tools help you refine your skills.

Format: Paperback / softback
Length: 576 pages
Publication date: 29 March 2022
Publisher: Cengage Learning, Inc


Discover the profound impact of your communication on your character and identity, as you embark on a journey to master effective written and oral communication in both your professional and personal life. By understanding the nuances of communication, you can cultivate a natural, conversational style that earns trust and respect, propels you forward in your career, and secures funding for your endeavors.

This edition of the book is tailored to address the most crucial business communication concepts of our time, with new self-reflection questions guiding you toward a deeper understanding of yourself. This self-awareness will empower you to communicate more effectively and achieve your personal and professional goals.

A groundbreaking communication model emphasizes character check, audience analysis, message, and medium (CAM) in all forms of communication, whether it occurs in person, online, or through social media. Engaging examples from real-world companies showcase the practical application of these principles, providing you with a clear roadmap for success.

Furthermore, you will learn the art of effective teamwork, conflict resolution, and leveraging the latest communication and collaboration technology tools. MindTap digital tools, designed specifically to enhance your communication skills, will accompany you on this transformative journey.

So, unlock the full potential of your communication and embrace the power to shape your character and achieve your aspirations. Start your journey today and become a master communicator!

Weight: 1225g
Dimension: 277 x 217 x 24 (mm)
ISBN-13: 9780357718131
Edition number: 11 ed


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